WEMET

Background

WEMET is a French provider of connected NFC business cards. Its WeCard lets people share their details with a single gesture: the contact simply holds their phone close to the card to receive the information the cardholder wants to share.

The solution includes:

• personalized NFC business cards linked to a digital profile
• real-time updates to the information, with no reprinting
• management of a whole team’s cards from a central platform
• lead capture and CRM integration

By replacing paper cards, the solution also cuts printing costs and their environmental impact. In this context, WEMET wanted to accelerate its B2B prospecting to equip more companies.

Objective

The goal of the collaboration with Oliverlist was to generate business opportunities with companies whose employees regularly meet customers, prospects or partners.

The priorities were to:

• generate meetings with sales, marketing and executive decision-makers
• target companies whose teams use business cards in volume
• position WEMET as a simple, modern and eco-friendly way to replace paper cards

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Target audience

The prospecting strategy focused on the profiles who decide on team tools and the company’s image:

• Sales directors
• Marketing and communications directors
• Managing directors
• Facilities managers
• Purchasing managers

Target organizations included:

• SMEs and mid-sized companies
• large groups
• companies whose teams regularly attend meetings, trade shows or professional events

What we put in place

Identifying companies with customer-facing teams

Oliverlist built audiences of companies whose employees regularly meet customers, prospects and partners.

Targeting sales and marketing decision-makers

The campaigns targeted the managers involved in equipping sales teams and in the company’s brand image.

Multichannel prospecting

We deployed campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on modernity and simplicity

The messages highlighted:

• a single card that is always up to date
• capturing and tracking the contacts generated
• lower costs and less impact than paper cards.

Continuous optimization

The campaigns were continuously adjusted to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.