CSDmed

Background

CSDmed (Conseil Stratégie Médicale) is a Monaco-based consulting firm specializing in the development, quality and regulation of medical devices and drug-device combination products. The company supports MedTech companies, medical device manufacturers and pharmaceutical players in bringing their innovations to market.

The firm works on several key stages of the medical device life cycle:

• R&D support and product development
• MedTech project management
• setting up ISO-compliant quality management systems (QMS)
• regulatory strategy (MDR 2017/745, FDA, MDSAP)
• technical documentation and CE marking.

CSDmed's consultants help companies navigate a complex regulatory environment while speeding up the development and commercialization of their medical devices.

In this context, CSDmed wanted to structure its B2B prospecting to identify more MedTech and pharmaceutical companies needing technical, quality or regulatory support.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies developing medical devices or medical technologies that require regulatory and technical support.

The priorities were to:

• book meetings with executives and R&D or regulatory managers
• target companies facing regulatory compliance or product development challenges
• position CSDmed as an expert partner to secure and accelerate the market launch of medical devices

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Target audience

The prospecting strategy focused on profiles involved in the development and compliance of medical products:

• R&D directors
• Regulatory affairs managers
• Quality managers
• Technical directors
• MedTech startup founders and executives

Target organizations included:

• MedTech startups
• medical device manufacturers
• biotech companies
• pharmaceutical companies developing medical devices or combination products

What we put in place

Identifying relevant MedTech companies

Oliverlist built audiences of companies developing medical devices or medical technologies that require regulatory and technical support.

Targeting technical and regulatory decision-makers

The campaigns targeted managers involved in product development, regulatory strategy and quality compliance.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on compliance and market launch

The messages highlighted:

• the growing complexity of MedTech regulations
• support in preparing technical and regulatory documentation
• a faster route to market for medical devices.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.