EPIXELIC

Background

Epixelic is a French web agency specializing in website creation and online visibility strategies for businesses. Founded in 2004, the agency mainly supports very small businesses and SMEs in designing high-performing showcase websites and improving their online presence.

The agency offers an end-to-end approach combining digital strategy, copywriting, UX/UI, technical development and search engine optimization to help companies grow their visibility and attract new customers online.

Its services include:

• showcase and e-commerce website creation
• custom web development projects
• search engine optimization (SEO)
• Google Ads campaigns (SEA)
• strategic support for online visibility.

Epixelic stands out in particular for its turnkey offer for small businesses, including the complete build of the website and copywriting based on an interview with the client, making it easy to get a professional website online quickly.

In this context, the company wanted to structure its B2B prospecting to identify more companies needing to create or redesign their website and improve their visibility on Google.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies looking to grow their digital presence and generate more leads through their website.

The priorities were to:

• book meetings with business owners and marketing managers
• target companies with an outdated website or insufficient online visibility
• position Epixelic as a partner able to build high-performing, SEO-optimized websites

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Target audience

The prospecting strategy focused on the people responsible for company growth and visibility:

• SME and small business owners
• Marketing directors
• Communication managers
• Digital managers
• Sales directors

Target organizations included:

• very small businesses and SMEs
• service companies
• companies looking to redesign their website or improve their visibility on Google

What we put in place

Identifying companies with online visibility challenges

Oliverlist built audiences of companies whose online presence could be improved, especially those with old, poorly optimized or poorly ranked websites.

Targeting marketing decision-makers and executives

The campaigns targeted managers involved in the company's digital strategy and visibility.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on digital acquisition

The messages highlighted:

• the importance of a high-performing website for lead generation
• the impact of SEO on visibility
• the fast creation of professional websites tailored to SMEs' needs.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.