Nouvelles Voix

Background

Nouvelles Voix is an agency specializing in audio, video and event content production for businesses, with strong expertise in corporate podcasts and innovative editorial formats. The agency helps organizations create new communication formats designed to boost employee engagement and brand visibility.

The company designs and produces a range of communication formats, such as:

• internal communication or branded podcasts
• video content and web TV
• live events and corporate radio
• editorial programs for employer branding and CSR communication.

These formats help companies deliver their messages in a more authentic, engaging and memorable way, giving a voice to executives, employees and strategic projects.

As organizations look to modernize their internal and external communication formats, Nouvelles Voix wanted to structure its B2B prospecting to identify more companies interested in developing innovative editorial communication formats.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies looking to modernize their internal communication, employer brand or brand communication through innovative editorial formats.

The priorities were to:

• book meetings with communication, marketing and HR decision-makers
• target companies with employee engagement or brand visibility challenges
• position Nouvelles Voix as a partner able to design and produce editorial formats with strong storytelling value

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Target audience

The prospecting strategy focused on the people responsible for communication and brand:

• Communication directors
• Marketing directors
• Internal communication managers
• Employer branding managers
• CSR managers

Target organizations included:

• large companies
• organizations with several sites or employee populations
• companies looking to strengthen their employer brand or modernize their internal communication

What we put in place

Identifying companies with editorial communication needs

Oliverlist built audiences of companies likely to need corporate content production, podcasts or editorial events.

Targeting communication and marketing decision-makers

The campaigns targeted managers involved in communication strategy, employer branding and employee engagement.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on storytelling and engagement

The messages highlighted:

• the impact of audio and video formats in corporate communication
• creating engaging editorial content for employees and external audiences
• the ability to turn corporate messages into memorable storytelling experiences.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.