B2B sales prospecting for software and SaaS companies
Our role as a B2B prospecting agency is to help you generate 150 to 1,000+ qualified meetings per year, through multichannel prospecting strategies combining email and phone prospecting.
Why is prospecting so important for software and SaaS companies?
For software and SaaS companies, growth largely depends on the ability to win new customers consistently. Sales prospecting means software and SaaS companies don't have to rely solely on word of mouth or referrals, which are rarely enough to sustain long-term growth.
Software and SaaS companies usually operate in a competitive market where decision-makers are constantly solicited. Without a structured, targeted prospecting strategy, it becomes hard for software and SaaS vendors to spot the right opportunities and reach the right contacts.
Effective prospecting lets software and SaaS companies secure a steady flow of qualified meetings, anticipate slow periods and keep their sales growth under control, whatever their stage of maturity.
“ Oliverlist generated a lot of B2B meetings for us (several per week), always highly qualified, which allowed us to validate our product-market fit
.avif)
Why work with a B2B prospecting agency?
Sign 30 to 50 additional customers per year
Focus on selling while we generate qualified opportunities for your business
Prospects addressed/year
for each of our customers*
Argumentative conversations
by email & telephone*
Qualified appointments generated
per year*
New customers
generated per year*
Our prospecting methods tailored to software and SaaS companies
We deploy and manage a complete BtoB prospecting infrastructure for you. You receive the appointments generated by our teams.
.avif)
Prospecting by email (cold-email)
Automated & scalable
We create and manage BtoB prospecting campaigns for you targeted at the decision-makers you want to reach.
Multi-channel sequences
.svg){kind=icon}
A/B Testing
Reputation Management
.avif)
Telephone prospecting
Human + AI
Our BtoB telephone prospecting experts call your prospects, helped by AI, to maximize the qualified appointments generated.
AI adaptive scripting
Optimal timing
Certified experts
How we generate qualified meetings for software and SaaS companies
We transform your targets into business opportunities thanks to a proven methodology that combines proprietary technology and human expertise.
Before Oliverlist
Strategy
Data
Infrastructure
Execution
After Oliverlist
Strategy
Before Oliverlist
Strategy
Data
Infrastructure
Execution
After Oliverlist
Results achieved for companies in
Software & SaaS companies
Our outsourced B2B prospecting agency lets you focus on selling while we generate qualified meetings for your sales teams. We mainly work with:
Why software and SaaS companies choose Oliverlist
Since 2019, Oliverlist has been the leading prospecting outsourcing agency for BtoB service companies, as well as in +50 other industries. Here's why:
.svg)
+28,000 qualified appointments generated per year for our customers
Since 2019, we have been analyzing millions of data (emails, calls, campaigns) to create the most effective strategies. With Oliverlist, you rely on proven expertise and concrete results.
.svg)
Artificial intelligence at the heart of our platform
Our platform integrates AI at each stage: real-time coaching, intelligent scoring, A/B testing, optimized writing... Result: +160% of customers signed on average on the targets given.
.svg)
People first and foremost, for more advanced support
Our teams become an extension of yours. You benefit from specialized, certified and experienced experts who are able to manage your project with precision and efficiency.
.avif)
A single expertise: BtoB
We focus exclusively on B2B prospecting, with a thorough understanding of the codes and challenges specific to this market.
Frequently asked questions about prospecting for software and SaaS companies
How can software and SaaS companies find new customers?
For software and SaaS companies, finding new customers relies on targeted, consistent prospecting. The most effective methods usually combine cold email, cold calling and precise targeting of decision-makers. The main challenge is to generate qualified meetings with prospects who are genuinely interested in your offer, while respecting the sales cycle specific to software and SaaS companies.
Is B2B prospecting a good fit for software and SaaS companies?
Yes, as long as the strategy is adapted to the specifics of the industry. B2B prospecting works for software and SaaS companies when messages are personalized, targeting is precise and the approach is multichannel. A generic approach yields few results, whereas an industry-specific approach captures the attention of the right decision-makers.
Which prospecting methods work best for software and SaaS companies?
The best-performing methods for software and SaaS companies are: personalized cold email focused on business pain points, cold calling to qualify needs, and a multichannel approach (email + phone). These channels put you in direct contact with decision-makers and maximize your meeting booking rate.
How many meetings can prospecting generate for software and SaaS companies?
The number of meetings depends on targeting, messaging and the volume of outreach. On average, a well-structured prospecting campaign lets software and SaaS companies generate several qualified meetings per month, with a higher conversion rate than non-specialized prospecting.
How much does a prospecting campaign cost for software and SaaS companies?
The cost of a prospecting campaign varies with the scope, the channels used and the number of contacts. The goal stays the same: a controlled cost per meeting that is profitable compared to the average value of a customer for software and SaaS companies.
Why should a software or SaaS company outsource its prospecting?
Outsourcing prospecting lets software and SaaS companies focus on their core business while keeping lead generation steady. It gives them access to dedicated tools, data and expertise, without the costs and constraints of building an in-house prospecting team.
.avif)
Our prospecting solutions tailored to each industry
.avif)
.avif)
.avif)
.avif)