TrouverUnBureau

Background

TrouverUnBureau (TUB Conseil) helps companies find operational office space in Paris. Starting from the observation that the Paris office market is complex (availability, price, location, management), the team offers a simple, neutral and structured approach to make the market easier to access.

Its support is built around three steps:

• understanding the company’s needs: organization, culture, growth pace
• comparing a targeted selection of offices that are genuinely suitable
• deciding quickly, with follow-up through to move-in and beyond

In this context, TrouverUnBureau wanted to structure its B2B prospecting to identify more companies with an office project in Paris.

Objective

The goal of the collaboration with Oliverlist was to generate business opportunities with companies likely to be looking for new offices.

The priorities were to:

• generate meetings with executives and decision-makers
• target companies whose growth or organization may call for a change of offices
• position TrouverUnBureau as a neutral partner able to simplify the search and the decision

{{cta}}

Target audience

The prospecting strategy focused on the profiles who decide where the company is based:

• CEOs / SME owners
• Managing directors
• CFOs
• Operations directors
• leaders of fast-growing companies

Target organizations included:

• SMEs and mid-sized companies
• industrial or service companies
• companies with a plan to set up, expand or move their offices

What we put in place

Identifying companies with an office project

Oliverlist built audiences of companies likely to be looking for new offices, particularly during growth or reorganization phases.

Targeting executives

The campaigns targeted decision-makers involved in the company’s strategy and overall management.

Multichannel prospecting

We deployed campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with executives.

Messaging focused on simplicity and neutrality

The messages highlighted:

• a simpler office search in Paris
• a targeted selection and a neutral comparison of offers
• support through to move-in.

Continuous optimization

The campaigns were continuously adjusted to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.