TimeTonic

Background

TimeTonic is a French no-code collaborative platform that lets companies easily build their own business applications to manage their data, processes and internal operations.

The solution combines the flexibility of a spreadsheet, the power of a smart database and the features of a cloud collaboration tool, making it possible to centralize information and automate workflows without writing a single line of code.

With TimeTonic, companies can build custom tools for many uses:

• CRM and customer management
• project management
• field service tracking
• HR or recruitment management
• business process automation.

As organizations look to digitize their processes quickly without relying on costly software development, TimeTonic wanted to accelerate its B2B prospecting among companies likely to adopt a no-code solution.

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Objective

The goal of the partnership with Oliverlist was to build a pipeline of sales opportunities with companies looking to digitize and automate their business processes.

The priorities were to:

• book meetings with IT, digital transformation and operations decision-makers
• target companies struggling with rigid tools or processes still managed in Excel
• position TimeTonic as a flexible alternative to traditional software development

Target audience

The prospecting strategy focused on the people involved in digital transformation and process optimization:

• Chief information officers (CIOs)
• Digital transformation managers
• Operations managers
• Data or innovation managers
• SME executives

Target organizations included:

• SMEs and mid-sized companies
• large companies looking to digitize specific internal processes
• organizations still using fragmented tools or Excel files to run their operations.

What we put in place

Identifying companies with digitization challenges

Oliverlist built audiences of companies facing data organization, automation or process management challenges.

Targeting IT and transformation decision-makers

The campaigns targeted the managers involved in digital transformation or internal tooling projects.

Multichannel prospecting

We ran campaigns combining:

• outbound email
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Agility- and autonomy-focused messaging

The messages highlighted:

• building business applications quickly without development
• centralizing data and workflows
• the ability to build tools tailored to each company's specific needs.

Continuous optimization

The campaigns were continuously optimized to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.