Ahead Digital

Background

Ahead Digital is an IT services and consulting firm specializing in digital transformation. It supports large and mid-sized companies with their digital projects: e-commerce sites, platforms, applications and, increasingly, artificial intelligence.

Its offers include:

• Digital Factory audits, to understand why a roadmap is running late
• artificial intelligence use cases (HR, finance, e-commerce, marketing, sales, legal)
• AI training for executives
• test automation (QA automation)
• design systems, user experience and marketing automation.

As large companies look to speed up their digital projects and scale AI, Ahead Digital wanted to structure its B2B prospecting to meet more digital and business decision-makers.

Objective

The goal of the partnership with Oliverlist was to book qualified meetings with digital and business leaders at large companies, for each of Ahead Digital's offers.

The priorities were to:

• book meetings with digital directors, Digital Factory leads and CIOs
• target companies with more than 200 employees that have digital or AI projects under way
• position Ahead Digital as a partner able to unblock a project quickly, with proof

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Target audience

The prospecting strategy focused on the profiles who own digital projects:

• Digital Factory managers and directors
• CIOs and transformation directors
• Marketing, digital and e-commerce directors
• Tech, engineering and QA managers
• HR directors and CFOs, for business AI offers

Target organizations included:

• large and mid-sized companies in France
• companies with more than 500 employees in Belgium
• retailers and brands with an e-commerce site

What we put in place

One campaign per offer

Oliverlist built a dedicated audience and message for each Ahead Digital offer (Digital Factory audit, AI by business function, AI training, QA automation, design system), then scaled up the campaigns that converted best.

Targeting digital and business decision-makers

The campaigns targeted the people who own the digital roadmap, as well as the business departments affected by AI.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on fast results

The messages highlighted:

• a two-week flash audit that lists what is blocking
• concrete AI use cases for each business function
• a short session with an expert on one of the prospect's real projects.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.