Alvero

Background

Alvero is a mid-range and premium office furniture rental company for businesses, with no contract and no minimum term: sit-stand desks, chairs, meeting rooms and break areas.

Its offer meets needs that come up fast:

• delivery and installation of complete workstations in under fifteen days, even by the hundred
• replacement of any faulty item during the rental
• adding, removing or swapping furniture at any time
• return with no minimum term and no penalty
• layout plans and the option to test a new layout before buying.

Alvero supports companies when they move, when a new team arrives, for temporary projects or when they redesign their offices.

In this context, Alvero wanted to accelerate its B2B prospecting to meet more companies at the moment they need furniture.

Objective

The goal of the partnership with Oliverlist was to book meetings with the people in charge of office fit-out and corporate real estate.

The priorities were to:

• book meetings with office managers, facility managers and general services managers
• target companies with more than 50 employees that are growing, moving or planning a new layout
• position Alvero as the flexible alternative to buying furniture

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Target audience

The prospecting strategy focused on the profiles who decide on the workplace:

• Office managers and workplace managers
• Facility managers and general services managers
• Real estate and works managers
• Buyers
• CSR managers and finance directors

Target organizations included:

• companies with more than 50 employees, across all sectors
• property developers and real estate investment companies
• agencies, venues and hotels that host seminars and events
• companies in Germany, to open a new market

What we put in place

Spotting urgent furniture needs

Oliverlist built audiences of companies likely to need workstations quickly: headcount growth, office moves, redesigns or temporary projects.

Targeting by role

Each function (workplace, real estate, works, purchasing, CSR, finance) received a message tailored to its priorities: lead times, flexibility, budget or furniture reuse.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on speed and flexibility

The messages highlighted:

• complete workstations installed in under fifteen days
• no minimum rental term
• the option to test a layout before buying.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.