The-lyfe

Background

The Lyfe is an influencer marketing agency specializing in wellness, beauty, health and lifestyle. The company has developed a platform and a mobile app that connect brands with influencers to create collaborations around experiences and social media content.

The concept is based on experiences offered to content creators in exchange for visibility through posts or stories on their social networks. Brands can thus introduce their services or products to a targeted audience through authentic, immersive campaigns.

In addition, the agency also offers:

• social media management
• editorial content creation
• influencer events
• community management campaigns and reporting.

In this context, The Lyfe wanted to expand its B2B prospecting to identify new brands interested in influencer campaigns in beauty, wellness and lifestyle.

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Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with brands looking to grow their visibility through influencer marketing.

The priorities were to:

• book meetings with marketing and communication decision-makers
• target brands in the beauty, wellness, health and lifestyle sectors
• position The Lyfe as a partner able to design authentic, high-performing influencer campaigns

Target audience

The prospecting strategy focused on the people responsible for brand marketing and communication:

• Marketing directors
• Communication managers
• Social media managers
• Influencer marketing managers
• Brand directors

Target organizations included:

• cosmetics and beauty brands
• wellness and fitness players
• restaurants and lifestyle venues
• companies looking to grow their visibility on Instagram and TikTok

What we put in place

Identifying brands active on social media

Oliverlist built audiences of brands present on Instagram and TikTok and likely to use influencer marketing.

Targeting marketing decision-makers

The campaigns targeted marketing and communication managers involved in social media and influencer strategy.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on visibility and engagement

The messages highlighted:

• the impact of influencer marketing in digital strategies
• creating immersive experiences for content creators
• greater visibility and engagement on social media.

Continuous optimization

The campaigns were continuously optimized to improve:

• response rates
• audience relevance
• conversion into qualified sales meetings.