TeamBrain

Background

TeamBrain is a French SaaS platform specializing in knowledge management and AI-powered customer service automation. The solution lets companies centralize their internal expertise and automatically answer users' questions through conversational AI built into their websites, apps or customer portals.

The platform offers in particular:

• a dynamic, intelligent self-service FAQ
• an AI-based conversational chatbot
• knowledge management tools to structure the company's knowledge base
• automations that reduce support tickets and improve the customer experience.

By centralizing information and automating answers to frequently asked questions, TeamBrain helps companies improve customer service, optimize internal processes and turn collective knowledge into a performance driver.

In this context, the company wanted to develop its B2B prospecting to identify organizations looking to automate customer support and make better use of their knowledge base.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies looking to automate customer relations and structure their knowledge management.

The priorities were to:

• book meetings with customer service, IT and digital transformation decision-makers
• target organizations dealing with a high volume of support requests or user questions
• position TeamBrain as a conversational AI solution that improves self-service and team productivity

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Target audience

The prospecting strategy focused on the people responsible for customer relations and digital tools:

• Customer service / customer support directors
• Customer experience managers
• IT / digital managers
• Knowledge management managers
• Innovation or transformation directors

Target organizations included:

• SaaS companies
• digital or e-commerce platforms
• companies with a high volume of support or user assistance requests

What we put in place

Identifying companies with customer support challenges

Oliverlist built audiences of companies likely to benefit from customer support automation or better management of their knowledge base.

Targeting customer relations and IT decision-makers

The campaigns targeted the managers involved in customer support tools, digital platforms and automation projects.

Multichannel prospecting

We ran campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Operational-efficiency messaging

The messages highlighted:

• fewer support tickets thanks to self-service
• automated answers to frequently asked questions
• making the most of the company's internal knowledge.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• audience relevance
• conversion into qualified sales meetings.