Clément Leroy

Background

Clément Leroy is a cognitive psychologist, keynote speaker and author. A six-time bike balance world champion, he holds the discipline’s endurance world record: 24 hours balancing motionless on his bike.

He speaks at companies in France and abroad, in French and in English, and has already given more than 300 talks. His talks combine cognitive psychology, sporting feats and storytelling around several themes:

• motivation and surpassing oneself
• stress management
• memory, attention and mental performance
• resilience, confidence and team cohesion

In this context, he wanted to structure his B2B prospecting to identify more companies looking for a speaker for their internal events.

Objective

The goal of the collaboration with Oliverlist was to generate business opportunities with companies organizing seminars, conventions or team events.

The priorities were to:

• generate meetings with HR directors, managing directors, event managers and team managers
• target companies facing motivation, cohesion or collective performance challenges
• position Clément Leroy as an unusual speaker who combines science and sporting feats

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Target audience

The prospecting strategy focused on the profiles who choose speakers for internal events:

• HR directors
• Managing directors
• Event managers
• Team managers

Target organizations included:

• companies organizing seminars, conventions or team events
• teams facing motivation, stress or cohesion challenges
• organizations wanting to mark a key internal moment

What we put in place

Identifying companies that organize internal events

Oliverlist built audiences of companies likely to book a speaker for their seminars, conventions or team events.

Targeting HR and executive decision-makers

The campaigns targeted the managers involved in organizing internal events and in team engagement.

Multichannel prospecting

We deployed campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on inspiration and performance

The messages highlighted:

• an extraordinary background combining cognitive psychology and sporting feats
• practical tools to strengthen motivation, memory and focus
• a memorable talk that brings teams together.

Continuous optimization

The campaigns were continuously adjusted to improve:

• response rates
• audience relevance
• conversion into qualified sales meetings.