Slidor

Background

Slidor is a Paris-based agency specializing in designing professional presentations, mainly in PowerPoint. The company helps organizations create high-impact visual presentations for uses such as pitch decks, sales presentations, keynotes and corporate materials.

The agency stands out for its deep specialization in presentation design and a production model that is fully in-house in France, with a team of salaried designers working directly on client projects.

Since it was founded, Slidor has supported more than 3,000 companies, including many large organizations and CAC 40 companies, in improving the visual impact and clarity of their strategic presentations.

In this context, the agency wanted to structure its prospecting to identify more companies with recurring needs for professional presentations for their sales, financial or event activities.

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Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies looking to improve the quality and impact of their professional presentations.

The priorities were to:

• book meetings with marketing, strategy and communication decision-makers
• target organizations that produce a lot of presentations (sales decks, investor pitches, reporting, keynotes)
• position Slidor as an expert partner to turn complex content into impactful visual presentations

Target audience

The prospecting strategy focused on the people responsible for communication and for producing strategic materials:

• Marketing directors
• Communication managers
• Strategy or consulting directors
• Innovation or transformation managers
• CEOs or founders

Target organizations included:

• consulting firms
• startups and scale-ups preparing fundraising rounds
• large companies producing sales presentations or event keynotes
• organizations looking to professionalize their PowerPoint materials

What we put in place

Identifying companies that rely heavily on presentations

Oliverlist built audiences of companies that regularly produce sales, financial or event presentations.

Targeting marketing and strategy decision-makers

The campaigns targeted managers involved in creating corporate or sales presentations.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• LinkedIn outreach
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on presentation impact and clarity

The messages highlighted:

• the importance of design in the ability to persuade
• turning complex content into clear, visual slides
• more effective sales and strategic presentations.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• audience relevance
• conversion into qualified sales meetings.