SITADEL

Background

Sitadel is a collaborative platform dedicated to managing real estate portfolios. The solution lets asset managers, property managers and real estate teams centralize all the information about their properties and manage their portfolio more effectively.

The platform makes it possible to:

• centralize real estate asset data
• track incidents and maintenance operations
• manage regulatory compliance
• make collaboration easier between managers, experts and service providers.

Sitadel's goal is to simplify real estate asset management by offering a single interface to track the performance, incidents and regulatory obligations of buildings.

As property management becomes increasingly complex (more sites, more regulations, more maintenance), Sitadel wanted to structure its B2B prospecting to identify companies and property managers needing a centralized management tool.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with real estate players and companies with large property portfolios.

The priorities were to:

• book meetings with real estate and facility management decision-makers
• target organizations facing real estate asset management and maintenance challenges
• position Sitadel as a digital solution to centralize and manage all operations related to a property portfolio

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Target audience

The prospecting strategy focused on the people responsible for managing real estate assets and infrastructure:

• Real estate directors
• Property management managers
• Facility management managers
• Operations directors
• Maintenance or asset managers

Target organizations included:

• property management companies
• real estate investment companies and investors
• companies with multi-site property portfolios
• organizations looking to digitize the management of their assets

What we put in place

Identifying companies with property management challenges

Oliverlist built audiences of companies and real estate players likely to need centralized management of their assets.

Targeting real estate and operations decision-makers

The campaigns targeted the managers involved in building management, maintenance and asset performance.

Multichannel prospecting

We ran campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Operational-efficiency messaging

The messages highlighted:

• centralizing real estate data
• simpler tracking of incidents and maintenance
• better collaboration between teams and service providers.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• audience relevance
• conversion into qualified sales meetings.

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