Shiftbikes

Background

Shift Bikes is a French brand specializing in urban electric bikes designed to be simple, reliable and affordable, with part of the assembly carried out in France.

The company also offers a dedicated package for businesses to make it easier for organizations to adopt e-bikes. This offer makes it possible to roll out:

• company bikes assigned to employees
• shared bike fleets within the company
• complete solutions including maintenance, insurance and assistance.

As companies look to strengthen their CSR approach, quality of work life and sustainable mobility, Shift Bikes wanted to accelerate the growth of its B2B offer.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies looking to offer sustainable mobility solutions to their employees.

The priorities were to:

• book meetings with HR, CSR and executive decision-makers
• target companies interested in company bikes or e-bike fleets
• position Shift Bikes as a turnkey solution for sustainable workplace mobility

Target audience

The prospecting strategy focused on the people involved in mobility, workplace well-being and corporate social responsibility policies:

• HR directors
• CSR managers
• Mobility or workplace managers
• Operations directors
• Senior management

Target organizations mainly included:

• SMEs and mid-sized companies
• large urban companies
• companies with CSR or carbon footprint reduction targets

What we put in place

Identifying companies committed to sustainable mobility

Oliverlist built audiences of companies likely to adopt sustainable mobility solutions for their employees.

Targeting HR and CSR decision-makers

The campaigns targeted the managers involved in quality of work life, mobility policies or environmental initiatives.

Multichannel prospecting

We ran campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Sustainable-mobility and employer-brand messaging

The messages highlighted:

• a lower carbon footprint for commuting
• better employee well-being and health
• the positive impact of company bikes on employer branding and talent retention.

Continuous optimization

The campaigns were continuously optimized to improve:

• response rates
• audience relevance
• conversion into qualified sales meetings.