Salvum

Background

Salvum is a digital training platform for first aid, health prevention and safety, designed for companies, institutions and organizations that want to train their employees in life-saving skills.

The solution offers more than 30 interactive e-learning modules that raise teams' awareness of a range of risks: first aid, road safety, occupational health and emergency situations.

The courses are available on computer, smartphone or tablet and can be integrated directly into companies' LMS in SCORM format, making it possible to roll out training quickly and at scale.

As companies must meet regulatory obligations for safety and prevention, Salvum wanted to develop its B2B prospecting to reach more organizations looking to train their employees in a simple, scalable way.

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Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies looking to digitize their health and safety training.

The priorities were to:

• book meetings with HR, training and QHSE decision-makers
• target companies with regulatory prevention and safety obligations
• position Salvum as an innovative digital solution for quickly training employees in life-saving skills

Target audience

The prospecting strategy focused on the people responsible for training and safety within organizations:

• HR directors
• Training / Learning & Development managers
• QHSE / safety managers
• Risk prevention managers
• CSR managers

Target companies mainly included:

• SMEs and mid-sized companies
• large multi-site companies
• organizations with health and safety training obligations.

The strategy Oliverlist put in place

Identifying companies subject to safety training obligations

Oliverlist built audiences of companies facing risk prevention, workplace safety or regulatory training challenges.

Contact data enrichment

The databases were enriched to identify the decision-makers in charge of HR, training or safety.

Multichannel campaigns

The prospecting campaigns combined:

• outbound email
• cold calling
• automated follow-up sequences

to maximize touchpoints with decision-makers.

Compliance- and safety-focused messaging

The messages highlighted:

• the importance of training employees in life-saving skills
• how easy it is to roll out an e-learning solution at scale
• the value of the solution as part of a prevention and corporate social responsibility approach.

Continuous campaign optimization

The campaigns were continuously optimized to improve:

• response rates
• the quality of the meetings generated
• conversion into sales opportunities.

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