Sales Hunter

Background

Sales Hunter is a brand of Venditore a Distanza, an Italian sales agency specializing in outsourced sales teams. The company helps businesses grow their sales by providing a sales director, sales managers and experienced sales reps, without the client having to recruit or manage an in-house team.

The company supports businesses throughout the sales process, from structuring the sales process to converting leads into signed contracts.

The model is based on a remote selling system that combines marketing, lead generation and closing handled by experts, allowing companies to accelerate their growth without bearing the fixed costs of hiring a sales team.

In this context, Venditore a Distanza wanted to step up its prospecting among companies likely to outsource their sales force.

{{cta}}

Objective

The partnership with Oliverlist aimed to generate sales opportunities with companies looking to structure or outsource their business development.

The priorities were to:

• book meetings with executives and sales leaders
• target companies facing customer acquisition and sales process structuring challenges
• position Venditore a Distanza as a turnkey solution for building and running an outsourced sales department

Target audience

The prospecting strategy focused on the people responsible for growth and business development:

• CEOs and founders
• Sales directors
• Business development managers
• Marketing directors
• Executives of growing SMEs and startups

Target companies included:

• startups and scale-ups
• growing SMEs
• companies looking to structure or accelerate their business development

What we put in place

Identifying companies in a sales growth phase

Oliverlist built audiences of companies needing to acquire customers and structure their sales process.

Targeting business and sales decision-makers

The campaigns targeted the executives and sales leaders involved in growth strategy.

Multichannel prospecting

We ran campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Sales-performance messaging

The messages highlighted:

• outsourcing a complete sales department
• faster revenue generation
• lower costs and risks compared with hiring an in-house sales team.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.

‍