RGPD Express

Background

RGPD Express is a French SaaS solution specializing in GDPR compliance for companies and organizations. The platform offers a collaborative tool that simplifies and automates the steps required to comply with the European data protection regulation.

The software guides companies through the entire compliance process with a structured, multi-step path, including building records of processing activities, mapping personal data and managing regulatory obligations.

The solution makes it possible to:

• centralize GDPR records
• track compliance actions over time
• access ready-made legal documents
• get support from GDPR experts.

With every company that handles personal data required to comply with the GDPR, RGPD Express wanted to accelerate its sales growth and raise its profile with executives and compliance managers.

Objective

The partnership with Oliverlist aimed to structure and scale B2B prospecting to build a pipeline of qualified sales opportunities.

The main objectives were to:

• identify companies with GDPR compliance obligations but limited in-house legal resources
• book meetings with executives, legal managers or DPOs
• position RGPD Express as a simple, accessible solution for GDPR compliance

Target audience

The prospecting strategy focused on the people involved in compliance or data management within companies:

• Executives of SMEs and mid-sized companies
• Legal managers
• DPOs (Data Protection Officers)
• IT / security managers
• Compliance managers

Target companies mainly included:

• European SMEs and mid-sized companies
• companies handling customer or employee data
• organizations looking to structure their GDPR compliance without relying on an in-house legal department.

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The strategy Oliverlist put in place

Building targeted audiences

Oliverlist identified companies exposed to GDPR obligations, particularly those processing large volumes of personal data.

Contact data enrichment

The databases were enriched to obtain direct contact details for the decision-makers in charge of legal, IT or compliance matters.

Multichannel prospecting

Campaigns were run through:

• outbound email
• cold calling
• automated follow-up sequences

to increase touchpoints with decision-makers.

Compliance- and risk-focused messaging

The messages highlighted:

• the regulatory risks associated with the GDPR
• the time saved with an automated solution
• a simpler compliance process.

Continuous campaign optimization

Audiences and messages were continuously optimized to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.