QUALISPHERE

Background

Qualisphère is a French company specializing in software publishing, SharePoint integration and management consulting, particularly around QHSE (Quality, Health, Safety, Environment) programs.

The company develops the Qualishare software suite, a collaborative platform that helps organizations manage their internal processes and continuous improvement initiatives.

The solution enables companies to:

• manage their quality and compliance processes
• track non-conformities and improvement actions
• centralize internal documents and workflows
• manage performance in line with international standards (ISO 9001, ISO 14001, ISO 45001, etc.).

Drawing on its expertise in both business management and collaborative technologies such as Microsoft SharePoint, Qualisphère helps organizations digitize their management systems.

In this context, the company wanted to structure its B2B prospecting to identify new organizations needing to digitize their quality processes and performance management.

Objective

The goal of the partnership with Oliverlist was to build a pipeline of sales opportunities with companies looking to digitize their management systems and improve operational steering.

The priorities were to:

• book meetings with quality, QHSE and IT decision-makers
• target organizations whose quality processes were still handled manually or in a fragmented way
• position Qualishare as a collaborative solution for effectively managing quality and compliance

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Target audience

The prospecting strategy focused on the people responsible for quality management and information systems:

• QHSE managers
• Quality managers
• Operations directors
• Continuous improvement managers
• CIOs

Target organizations included:

• industrial companies
• multi-site groups
• organizations pursuing ISO certification
• companies looking to digitize their quality management system

What we put in place

Identifying companies with quality management challenges

Oliverlist built audiences of companies facing compliance, process management or continuous improvement challenges.

Targeting quality and IT decision-makers

The campaigns targeted the managers involved in quality management, compliance and the transformation of internal processes.

Multichannel prospecting

We ran campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Performance- and compliance-focused messaging

The messages highlighted:

• digitizing QHSE management systems
• better tracking of actions and KPIs
• simpler compliance with international standards.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• audience relevance
• conversion into qualified sales meetings.