Power-user

Background

PowerUser Software publishes Power-user, a productivity add-in for Microsoft PowerPoint, Excel and Word that helps professionals create high-quality documents and presentations faster.

The software adds more than 100 advanced features directly into Microsoft Office to automate time-consuming tasks and improve the visual quality of deliverables.

Key features of the solution include:

• a content library (templates, icons, maps, logos, charts, etc.)
• Excel-PowerPoint links to automate reporting
• tools for automatic formatting and clean-up of presentations
• advanced charts and data visualizations
• centralized management of company templates and chart styles.

Power-user is especially popular with teams that produce a lot of presentations or reports (consulting, finance, strategy, marketing), helping them save time and standardize deliverables.

In this context, PowerUser Software wanted to accelerate its B2B prospecting among companies that rely heavily on PowerPoint and Excel.

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Objective

The goal of the partnership with Oliverlist was to build a pipeline of sales opportunities with companies looking to improve their teams' productivity in Microsoft Office.

The priorities were to:

• book meetings with IT, innovation and digital transformation decision-makers
• target organizations that produce a large volume of presentations or reports
• position Power-user as a solution that improves productivity and the quality of deliverables

Target audience

The prospecting strategy focused on the people involved in team tools and performance:

• CIOs / IT managers
• Digital transformation managers
• Innovation managers
• Consulting or strategy directors
• Finance or reporting directors

Target organizations included:

• consulting firms
• financial institutions
• large companies producing many reports and presentations
• organizations looking to standardize their templates and visual communication

What we put in place

Identifying companies that rely heavily on PowerPoint and Excel

Oliverlist built audiences of companies whose teams regularly produce presentations, reports or strategic documents.

Targeting IT and transformation decision-makers

The campaigns targeted the managers responsible for collaboration tools and team productivity.

Multichannel prospecting

We ran campaigns combining:

• outbound email
• LinkedIn outreach
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Productivity- and standardization-focused messaging

The messages highlighted:

• productivity gains in PowerPoint and Excel
• automated reporting
• standardized templates and chart styles across the company.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• audience relevance
• conversion into qualified sales meetings.