Pitchy

Background

Pitchy is a French SaaS solution specializing in corporate video creation and editing. The platform lets marketing, communications, HR and training teams easily produce professional videos without any specific technical skills.

With an intuitive interface, customizable video templates and advanced features (sequence editing, subtitles, translation, AI), companies can quickly create videos for a wide range of uses: internal communications, marketing, training or employer branding.

Pitchy is now used by companies of all sizes, with more than 1,000 customers worldwide and a strong presence among large organizations, including a significant share of the CAC 40.

As video becomes a major communication lever for companies, Pitchy wanted to accelerate its sales growth by structuring its prospecting toward new accounts.

Objective

The goal of the partnership with Oliverlist was to build a qualified sales pipeline with companies likely to have recurring video content needs.

The priorities were to:

• book meetings with marketing, communications and HR decision-makers
• target organizations facing large-scale video content production challenges
• position Pitchy as a simple, scalable alternative to traditional video agencies

Target audience

The prospecting strategy focused on decision-makers involved in communications and content production within companies:

• Marketing directors
• Communications managers
• Employer branding / HR managers
• Training / Learning managers
• Digital or content managers

Target companies included:

• large companies and international groups
• fast-growing scale-ups
• organizations regularly producing internal or marketing content.

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The strategy Oliverlist put in place

Identifying companies with recurring video needs

Oliverlist built audiences of companies with strong internal communications, content marketing or digital training needs.

Contact data enrichment

The databases were enriched with direct contact details for marketing, communications and HR decision-makers.

Multichannel campaigns

Prospecting campaigns were run through:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Use-case-driven messaging

The messages highlighted:

• making corporate video production accessible to everyone
• the time and cost savings compared with traditional video production
• teams' ability to produce professional videos on their own.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• the quality of the meetings generated
• the relevance of the target audiences.