PerformanSe

Background

PerformanSe is a French company specializing in assessing behavioral skills (soft skills) and developing talent through psychometric tools and digital solutions for HR teams.

The platform offers psychometric tests, assessment centers and behavioral analysis tools that help companies better understand the profiles of candidates and employees.

PerformanSe solutions are used for several purposes:

• assessing candidates during recruitment
• identifying talent and high potentials
• developing management skills
• internal mobility and career management.

With more than 35 years of expertise and thousands of HR professionals using its tools, PerformanSe wanted to accelerate its business development with companies looking to modernize their recruitment and talent management practices.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies looking to improve their recruitment and talent management processes through soft skills analysis.

The priorities were to:

• book meetings with HR and talent management decision-makers
• target companies looking to make their hiring more reliable and develop their talent
• position PerformanSe as a scientific, predictive solution for assessing behavioral skills

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Target audience

The prospecting strategy focused on the people responsible for recruitment and talent development:

• HR directors
• Talent acquisition managers
• HR development managers
• Training managers
• HR transformation managers

Target organizations included:

• large companies
• multi-site groups
• organizations looking to professionalize their talent assessment and development processes

What we put in place

Identifying companies with talent management challenges

Oliverlist built audiences of companies facing recruitment, internal mobility or skills development challenges.

Targeting HR decision-makers

The campaigns targeted managers involved in HR projects, talent management and improving recruitment processes.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on HR performance

The messages highlighted:

• the importance of soft skills in organizational performance
• more reliable hiring decisions thanks to psychometric tests
• developing talent and management skills.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.