Medicalib

Background

Medicalib is a French home care coordination platform that connects patients with independent healthcare professionals such as nurses, physiotherapists and midwives.

Thanks to geolocation and real-time availability, the platform allows patients and healthcare facilities to quickly find an available healthcare professional near the patient's home.

The service meets a growing need for home-based patient care and care coordination, at a time when healthcare systems are looking to reduce hospital stays and encourage outpatient care.

With a network of more than 25,000 independent healthcare professionals in France, Medicalib has become a major player in e-health and home care organization.

To support its growth, Medicalib wanted to develop its B2B prospecting among organizations likely to use the platform to organize or coordinate care.

Objective

The goal of the partnership with Oliverlist was to build a qualified sales pipeline with organizations needing home care coordination.

The priorities were to:

• book meetings with healthcare decision-makers
• target organizations facing care coordination or patient follow-up challenges
• position Medicalib as a digital solution for quickly organizing home care

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Target audience

The prospecting strategy focused on the people involved in care coordination and patient support:

• Healthcare facility directors
• Heads of medical and social care facilities
• Nurse managers
• HR and occupational health managers
• Patient services managers

Target organizations included:

• hospitals and clinics
• medical and social care facilities
• companies looking to offer prevention or health initiatives to their employees
• organizations needing home follow-up after hospitalization.

The strategy Oliverlist put in place

Identifying organizations with care coordination needs

Oliverlist built audiences of healthcare facilities and companies likely to need home care organization.

Contact data enrichment

The databases were enriched to identify the decision-makers involved in patient management, occupational health or medical coordination.

Multichannel prospecting

The prospecting campaigns combined:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Care-pathway optimization messaging

The messages highlighted:

• simpler organization of home care
• fast connection with available healthcare professionals
• better coordination between facilities and independent professionals.

Continuous campaign optimization

The campaigns were continuously optimized to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.

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