Lingueo

Background

Lingueo is a platform specializing in remote professional language training, enabling companies to train their employees in foreign languages through video classes with native-speaking trainers.

The solution lets organizations offer flexible, personalized training programs that fit employees' schedules and the company's business goals. Courses are generally offered in English, Spanish, German, Italian or French as a foreign language, and can be integrated into professional training schemes.

The platform makes it possible to:

• organize one-to-one or small-group classes
• track learners' progress
• tailor programs to job-specific needs
• manage employee language training at scale

As companies operate in increasingly international environments, Lingueo wanted to structure its B2B prospecting to identify more organizations looking to improve their teams' language skills.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies wanting to train their employees in foreign languages.

The priorities were to:

• book meetings with HR decision-makers and training managers
• target companies with internationalization or multilingual communication challenges
• position Lingueo as a flexible, effective solution for professional language training

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Target audience

The prospecting strategy focused on the people responsible for training and skills development:

• HR directors
• Training managers
• HR development managers
• Learning & development managers
• Managing directors

Target organizations included:

• SMEs and mid-sized companies
• international or exporting companies
• organizations looking to develop their teams' language skills

What we put in place

Identifying companies with language training needs

Oliverlist built audiences of companies with international operations or language training needs for their employees.

Targeting HR and training decision-makers

The campaigns targeted managers involved in employee training and skills development.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on skills development

The messages highlighted:

• improving employees' language skills
• the flexibility of remote training
• the impact of language skills on companies' international growth.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.