Komin

Background

Komin, the solution published by Kio Software, is a SaaS platform that helps companies formalize and pass on the know-how of their operational teams. It turns paper procedures into visual instructions (videos, operating procedures, training paths) created directly from a phone, tablet or computer.

The platform is used in particular to:

• digitize operating procedures and tutorials
• share best practices across teams and sites
• speed up onboarding and upskilling of new hires
• organize the handover of know-how before someone leaves (retirement, end of an apprenticeship…)

With turnover and retirements causing a loss of expertise that weighs on quality and productivity, Komin wanted to structure its prospecting to identify more industrial and service companies facing these challenges.

Objective

The goal of the collaboration with Oliverlist was to generate business opportunities with companies looking to better capture and pass on their operational know-how.

The priorities were to:

• generate meetings with HR, training and operations decision-makers
• target organizations with field teams and critical procedures
• position Komin as a simple solution for documenting know-how and training teams

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Target audience

The prospecting strategy focused on the profiles responsible for the training and performance of operational teams:

• HR directors
• Training managers
• Operations or production directors
• Methods, maintenance or QHSE managers
• Managing directors

Target organizations included:

• industrial companies
• groups with several sites or field teams
• service companies (temporary staffing, banking and insurance, construction…)
• organizations facing turnover or retirements

What we put in place

Identifying companies with field teams

Oliverlist built audiences of companies with operational teams and critical know-how to preserve.

Targeting HR, training and operations decision-makers

The campaigns targeted the managers involved in team training, onboarding of new hires and operational performance.

Multichannel prospecting

We deployed campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on passing on know-how

The messages highlighted:

• digitized operating procedures
• fewer errors and less training time
• preserving expertise in the face of turnover and departures.

Continuous optimization

The campaigns were continuously adjusted to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.