Background

Kifadesign is an Italian creative communication agency specializing in brand strategy, design and digital marketing. The agency helps companies design and roll out multichannel communication projects, in both B2B and B2C.

It combines strategy, creativity and technology to help brands build their identity, improve their visibility and drive growth.

Its services include:

• brand strategy and brand positioning
• visual identity creation and design
• social media and digital marketing
• video production and motion design
• website and e-commerce development
• advertising campaigns and corporate events.

With more than 300 projects delivered in recent years, the agency works with companies from many sectors (industry, retail, luxury, finance, energy, technology, and more).

In this context, Kifadesign wanted to structure its B2B prospecting to identify new companies looking for a creative partner for their communication and marketing projects.

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Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies looking to strengthen their brand strategy and digital communication.

The priorities were to:

• book meetings with marketing and communication decision-makers
• target companies with branding, digital marketing or brand image transformation challenges
• position Kifadesign as a strategic partner able to design impactful brand experiences

Target audience

The prospecting strategy focused on the people responsible for marketing and communication:

• Marketing directors
• Communication managers
• Digital managers
• Brand directors
• Executive management

Target organizations included:

• SMEs and mid-sized companies
• brands looking to modernize their image or launch new products
• companies looking for a creative agency for their marketing campaigns or digital transformation

What we put in place

Identifying companies with communication challenges

Oliverlist built audiences of companies likely to need branding, digital marketing or content production.

Targeting marketing decision-makers

The campaigns targeted managers involved in communication, marketing and brand development strategies.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on brand strategy

The messages highlighted:

• the importance of a strong brand identity
• the impact of design and storytelling in communication
• creating consistent brand experiences across every channel.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• audience relevance
• conversion into qualified sales meetings.