Juice World

Background

Juice Technology (Juice World) is a Swiss company specializing in electric vehicle charging solutions. The company designs and sells equipment such as charging stations, wallboxes and mobile charging solutions for electric cars for private individuals, businesses and public infrastructure.

In particular, the company develops products for charging vehicles at home, at work or on the road, with a strong focus on reliability, safety and ease of use.

With the energy transition under way and electric mobility on the rise, Juice Technology wanted to expand its prospecting toward companies and organizations looking to deploy charging infrastructure for their employees or vehicle fleets.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies committed to the transition to electric mobility.

The priorities were to:

• book meetings with decision-makers involved in electric mobility projects
• target organizations looking to install charging stations on their sites
• position Juice Technology as a supplier of reliable solutions for EV charging infrastructure

Target audience

The prospecting strategy focused on the people responsible for infrastructure and the energy transition:

• Operations directors
• Fleet managers
• CSR managers
• Infrastructure or facility managers
• Executive management

Target organizations included:

• companies with electric or hybrid vehicle fleets
• companies looking to equip their car parks with charging stations
• organizations committed to carbon emission reduction programs

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What we put in place

Identifying companies committed to electric mobility

Oliverlist built audiences of companies likely to invest in charging infrastructure for their employees or fleets.

Targeting mobility and infrastructure decision-makers

The campaigns targeted managers involved in sustainable mobility and site equipment projects.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on the energy transition

The messages highlighted:

• simpler deployment of charging infrastructure
• support for companies in their transition to electric mobility
• the reliability and safety of the charging solutions.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• audience relevance
• conversion into qualified sales meetings.