INOVAFI

Background

Inovafi is a consulting firm specializing in business funding through public grants and tax schemes for innovation and growth. The company helps business leaders identify, obtain and optimize grants, tax credits and funding schemes that support their projects.

Companies can benefit from schemes such as:

• the Research Tax Credit (CIR)
• the Innovation Tax Credit (CII)
• Young Innovative Company (JEI) status
• regional, national or European grants for innovation and investment.

However, accessing this funding is often complex for companies because of the large number of public bodies and schemes available. Inovafi acts as a single point of contact to identify relevant funding and support companies in preparing their applications.

In this context, the company wanted to structure its prospecting to identify more companies likely to benefit from public funding for their innovation and development projects.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies running innovation, investment or transformation projects eligible for public funding.

The priorities were to:

• book meetings with executives and finance managers
• target companies with innovation or development projects
• position Inovafi as a partner able to optimize access to public funding

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Target audience

The prospecting strategy focused on profiles involved in company strategy and financing:

• CEOs / SME owners
• Chief financial officers
• Innovation managers
• R&D managers
• Strategy or development directors

Target organizations included:

• innovative SMEs and mid-sized companies
• industrial companies
• fast-growing startups
• companies launching R&D projects or technology investments

What we put in place

Identifying companies with innovation projects

Oliverlist built audiences of companies likely to benefit from public funding for their innovation or investment projects.

Targeting finance and innovation decision-makers

The campaigns targeted executives and managers involved in investment, R&D and financing decisions.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• LinkedIn outreach
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on innovation funding

The messages highlighted:

• access to often underused public grants
• optimized funding for innovation projects
• simpler administrative procedures.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• audience relevance
• conversion into qualified sales meetings.

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