Incwo

Background

Incwo is an online sales management software designed for SMEs, very small businesses and freelancers, centralizing every process involved in running the business. The platform offers a complete tool to manage sales, invoicing, inventory and customer relationships from a single interface.

The software makes it possible to:

• create quotes and invoices
• track sales opportunities and customers
• manage orders and inventory
• steer sales activity through dashboards

Available as SaaS, Incwo lets companies structure and digitize their sales management without deploying complex infrastructure.

With many SMEs looking to modernize their management tools and become more operationally efficient, Incwo wanted to accelerate its prospecting to identify more companies ready to adopt a complete sales management software.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies looking to digitize their sales management and simplify how they run their business.

The priorities were to:

• book meetings with business owners and sales managers
• target companies still using fragmented or ill-suited management tools
• position Incwo as a simple, complete solution to manage the entire sales cycle

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Target audience

The prospecting strategy focused on the people responsible for sales management and company organization:

• SME and small business owners
• Sales directors
• Sales administration managers
• Operations managers
• Chief financial officers

Target organizations included:

• growing SMEs
• service or trading companies
• companies looking to structure their sales management and invoicing

What we put in place

Identifying companies with sales management challenges

Oliverlist built audiences of companies likely to need sales management software to structure their sales and invoicing processes.

Targeting sales decision-makers and executives

The campaigns targeted managers involved in sales management, sales organization and business steering.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on operational efficiency

The messages highlighted:

• centralizing sales management tools
• simpler invoicing and customer follow-up
• better steering of sales activity.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.