INAGUA

Background

DAMAaaS (Data Management as a Service) is a French no-code SaaS platform that lets companies quickly build custom business applications without programming. The solution is published by Inagua and aims to simplify the digitization of organizations' internal processes.

The platform makes it possible to build and run tools tailored to each company's specific needs: project management, workflows, sales tracking, document management or automation of administrative tasks.

Thanks to its no-code approach, DAMAaaS lets business and IT teams work together to quickly design custom applications, centralize data and automate processes without relying on complex software development.

As companies look to accelerate their digital transformation and replace fragmented tools (Excel, emails, shared files), DAMAaaS wanted to structure its B2B prospecting to identify new organizations needing to digitize and automate their processes.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies looking to digitize their operations and build custom business applications.

The priorities were to:

• book meetings with IT, digital transformation and operations decision-makers
• target organizations still using manual tools or spreadsheets to run their processes
• position DAMAaaS as a flexible no-code solution for quickly building tailored business tools

{{cta}}

Target audience

The prospecting strategy focused on the people involved in process digitization and internal tooling:

• CIOs / IT managers
• Digital transformation managers
• Operations managers
• Data or innovation managers
• executives of SMEs and mid-sized companies

Target organizations included:

• companies going through digital transformation
• organizations looking to automate their internal workflows
• companies still using Excel or fragmented tools to run their operations.

What we put in place

Identifying companies with digitization challenges

Oliverlist built audiences of companies facing data organization, process automation or business application challenges.

Targeting IT and transformation decision-makers

The campaigns targeted the managers involved in digital transformation and information system optimization projects.

Multichannel prospecting

We ran campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Agility- and autonomy-focused messaging

The messages highlighted:

• building business applications quickly without development
• centralizing data and workflows
• the ability to digitize internal processes in just a few days.

Continuous optimization

The campaigns were continuously optimized to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.