Histoires et Slides

Background

Histoires & Slides is a French agency specializing in high-impact PowerPoint presentations for businesses. The agency helps its clients design strategic materials such as sales presentations, pitch decks, corporate presentations, tender responses and seminar materials.

The agency's approach combines strategic consulting, storytelling and visual design to produce presentations that convince at key moments: sales meetings, fundraising, strategic decisions or internal presentations.

In a market where presentation materials play a crucial role in a company's ability to win over prospects and partners, Histoires & Slides wanted to structure its B2B prospecting to identify new companies with recurring professional presentation needs.

Objective

The goal of the partnership with Oliverlist was to build a qualified sales pipeline with companies facing strategic and sales communication challenges.

The priorities were to:

• book meetings with marketing, executive and consulting decision-makers
• target companies with recurring corporate or sales presentation needs
• position Histoires & Slides as a strategic partner for key communication moments

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Target audience

The prospecting strategy focused on the people involved in companies' strategic and sales communications:

• Marketing directors
• Communications managers
• CEOs / Founders
• Strategy or transformation managers
• Sales directors

Target companies included:

• consulting firms
• large companies and groups
• startups and scale-ups raising funds
• organizations with strategic or sales presentation needs.

The strategy Oliverlist put in place

Identifying companies with strategic communication needs

Oliverlist built audiences of companies likely to need professional presentations for their sales meetings, strategic projects or internal communications.

Contact data enrichment

The databases were enriched to identify the decision-makers involved in communications, marketing and executive management.

Multichannel prospecting campaigns

Campaigns were run through:

• outbound email
• cold calling
• automated follow-up sequences

to increase the likelihood of reaching decision-makers.

Business-impact messaging

The messages highlighted:

• the importance of storytelling in professional presentations
• the impact of visual materials on the ability to win over clients or investors
• Histoires & Slides' expertise in turning complex content into clear, compelling presentations.

Continuous campaign optimization

Audiences and messages were continuously optimized to improve:

• response rates
• the quality of the leads generated
• conversion into sales meetings.