Hiji

Background

Hiji is a management app that helps companies strengthen collective performance by developing their teams' skills and engagement. The platform offers personalized support for employees and provides several building blocks around management and talent development: on-the-job training with conversational AI, employee surveys, training impact measurement, performance coaching, skills assessment and 360° feedback.

The promise behind Hiji is clear: turn management into a more human, more engaging and more performance-oriented practice, while contributing to a calmer working climate within the company. Hiji’s references also include Dior, Fnac Darty, Guerlain, Armatis, Orange and Edenred.

In this context, Hiji needed to structure B2B prospecting capable of identifying the companies most receptive to a management and team development solution.

Objective

The goal of the partnership with Oliverlist was to generate qualified sales opportunities with companies looking to better support their managers and improve their teams' engagement, skills and performance.

The priorities were to:

• book meetings with HR, training and management transformation decision-makers
• target organizations facing engagement, upskilling or field performance challenges
• position Hiji as a concrete solution for modernizing management practices and better supporting employees

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Target audience

Prospecting focused on the roles most directly concerned by the topics Hiji addresses:

• HR directors
• Training / Learning & Development managers
• Talent management managers
• Transformation / change management leaders
• Operations leaders and network managers

Target organizations primarily included:

• multi-site companies
• groups with large manager populations
• organizations with training, managerial posture, employee engagement or field upskilling challenges

What we put in place

Oliverlist built a prospecting approach centered on the business challenges Hiji addresses.

Audience segmentation
We identified companies where management, skills development and employee engagement challenges were particularly strong.

Targeting key decision-makers
The campaigns were aimed at HR, training, transformation and performance contacts, with a focus on decision-makers likely to lead a structuring management project.

Multichannel approach
We ran prospecting sequences combining outbound email, targeted follow-ups and LinkedIn outreach to multiply touchpoints with decision-makers.

Value-driven messaging
The messages highlighted the solution's concrete benefits: support for managers, better engagement, skills development, training impact measurement and the adoption of the right habits in the field.

Continuous optimization
The campaigns were then continuously fine-tuned based on market feedback to improve target relevance, the quality of conversations and conversion into meetings.