Hdx Production

HDX Production is a multimedia creative agency specializing in video production, web development and digital communication tools. The agency helps companies design websites, video content and digital platforms that boost their visibility and marketing performance.

Founded in 2014 and based in Paris and Nantes, HDX Production helps its clients design tailor-made digital experiences, from showcase and e-commerce websites to audiovisual content for corporate and marketing communications.

In the highly competitive market for digital and video production agencies, HDX Production wanted to structure its sales prospecting to identify new companies needing content creation and digital development.

Objective

The goal of the partnership with Oliverlist was to build a qualified sales pipeline with companies planning digital or video communication projects.

The priorities were to:

• book meetings with marketing and communications decision-makers
• target companies with video production or web development needs
• position HDX Production as a creative partner able to support companies with their digital projects

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Target audience

The prospecting strategy focused on the people involved in corporate communications and marketing:

• Marketing directors
• Communications managers
• Digital / web managers
• Brand directors
• CEOs or founders of SMEs and scale-ups

Target companies mainly included:

• SMEs and mid-sized companies looking to modernize their digital presence
• companies needing corporate or marketing video content
• organizations looking to build or redesign their website or digital platform.

The strategy Oliverlist put in place

Identifying companies with digital projects

Oliverlist identified companies likely to need website creation, video production or digital tool development.

Contact data enrichment

The databases were enriched to identify the decision-makers in charge of marketing and communications projects.

Multichannel campaigns

The prospecting campaigns combined:

• outbound email
• automated follow-up sequences

to increase touchpoints with decision-makers.

Marketing-impact messaging

The messages highlighted:

• the importance of video content for stronger brand communication
• web platforms designed as business and conversion accelerators
• the creative and technical support provided by HDX Production.

Continuous optimization

Audiences and messages were continuously optimized to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.