HANDIDONC

Background

Handi’Donc is a consulting firm that helps companies with matters related to employing people with disabilities and the associated regulatory obligations, in particular France's mandatory employment obligation for disabled workers (OETH).

In France, companies with more than 20 employees must reach a minimum quota of disabled workers or pay a contribution to AGEFIPH. For many organizations, these obligations remain complex to understand and manage.

Handi’Donc therefore helps companies to:

• analyze their position with regard to the OETH
• structure an effective disability policy
• optimize their AGEFIPH contributions
• implement concrete inclusion and awareness actions

In this context, the company wanted to structure its B2B prospecting to identify more companies subject to these regulatory obligations and likely to benefit from specialized support.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies needing to structure or optimize their disability policy.

The priorities were to:

• book meetings with HR decision-makers and executives
• target companies subject to the OETH
• position Handi’Donc as a partner able to simplify disability policy management and optimize the AGEFIPH contribution

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Target audience

The prospecting strategy focused on the people responsible for HR policy and regulatory compliance:

• HR directors
• HR managers
• Managing directors
• CSR managers
• Workplace well-being managers

Target organizations included:

• SMEs and mid-sized companies with more than 20 employees
• fast-growing companies approaching the regulatory threshold
• organizations looking to improve their inclusion policy and regulatory compliance

What we put in place

Identifying companies subject to the OETH

Oliverlist built audiences of companies likely to be liable for the AGEFIPH contribution or facing challenges with their disability policy.

Targeting HR decision-makers

The campaigns targeted managers involved in human resources, social compliance and inclusion policies.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on compliance and inclusion

The messages highlighted:

• optimizing the AGEFIPH contribution
• simpler regulatory procedures
• putting in place a structured, lasting disability policy.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.

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