Growthroom

Background

Growth Room is a Paris-based growth marketing agency that helps companies accelerate customer acquisition and digital growth. The agency works across several marketing levers, including lead generation, advertising campaigns, SEO and CRM optimization.

One of Growth Room's core services is Growth Outbound, a structured digital prospecting process that generates a steady flow of qualified prospects for sales teams.

The agency also offers:

• management of Google Ads, LinkedIn Ads and social ads campaigns
• implementation of SEO and content marketing strategies
• optimization of CRM tools such as HubSpot
• advanced strategies such as Account-Based Marketing (ABM) and RevOps.

Having already supported more than 150 companies with their digital prospecting, Growth Room wanted to strengthen its own sales acquisition and identify new companies interested in high-performing B2B acquisition strategies.

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Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies looking to structure their digital acquisition and improve their lead generation.

The priorities were to:

• book meetings with marketing and sales decision-makers
• target companies facing customer acquisition and lead generation challenges
• position Growth Room as an expert partner able to build a scalable acquisition system

Target audience

The prospecting strategy focused on the people responsible for growth and acquisition:

• Marketing directors
• Growth / acquisition managers
• Sales directors
• Digital managers
• CEOs and founders of startups and scale-ups

Target organizations included:

• startups and scale-ups
• SaaS companies
• B2B companies looking to structure their lead generation and digital prospecting

What we put in place

Identifying companies with acquisition challenges

Oliverlist built audiences of companies facing lead generation, customer acquisition or digital marketing structuring challenges.

Targeting marketing and growth decision-makers

The campaigns targeted the managers involved in growth strategy, digital acquisition and sales pipeline generation.

Multichannel prospecting

We ran campaigns combining:

• outbound email
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Performance-marketing messaging

The messages highlighted:

• setting up high-performing acquisition systems
• generating qualified leads for sales teams
• optimizing marketing strategies and CRM tools.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.