Eskimoz

Background

Eskimoz is a digital acquisition agency specializing in SEO and search marketing, helping companies improve their online visibility and performance. The agency takes a comprehensive approach combining SEO, SEA, content marketing, data and optimization technology to turn digital marketing into a genuine growth engine.

Built on strong expertise in organic search, Eskimoz helps companies improve their search engine rankings, increase their traffic and generate more revenue through data-driven strategies.

With more than 2,000 clients supported in over 90 countries and teams in several European countries, the agency has become a major player in digital acquisition in Europe.

In the highly competitive digital marketing market, Eskimoz wanted to strengthen its B2B prospecting to identify new companies with strong growth ambitions through digital channels.

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Objective

The goal of the partnership with Oliverlist was to generate qualified sales opportunities with companies looking to improve their digital acquisition.

The priorities were to:

• book meetings with marketing and digital decision-makers
• target companies with growth challenges driven by SEO and acquisition channels
• position Eskimoz as a strategic partner to grow digital visibility and performance

Target audience

The prospecting strategy focused on the people responsible for digital growth and marketing:

• Marketing directors
• Acquisition / growth managers
• SEO / digital marketing managers
• Heads of e-commerce
• CEOs or founders of fast-growing companies

Target companies mainly included:

• e-commerce companies
• fast-growing scale-ups and startups
• large groups looking to strengthen their digital visibility and acquisition performance.

The strategy Oliverlist put in place

Identifying companies with digital acquisition challenges

Oliverlist built audiences of companies that depend heavily on their digital visibility and are likely to benefit from a high-performing SEO or paid strategy.

Contact data enrichment

The databases were enriched to identify the decision-makers in charge of digital marketing and growth.

Multichannel prospecting

Campaigns were rolled out via:

• outbound email
• cold calling
• automated follow-up sequences

to increase touchpoints with decision-makers.

Messaging focused on digital growth

The messages highlighted:

• the impact of SEO and search marketing on growth
• the importance of a data-driven strategy
• Eskimoz's expertise in generating qualified traffic and revenue.

Continuous campaign optimization

The campaigns were continuously optimized to improve:

• response rates
• the quality of the leads generated
• conversion into sales meetings.