Clac des Doigts

Background

Clac des Doigts is a premium digital concierge service that gives individuals and companies access to a personal assistant able to handle a wide range of everyday requests: bookings, deliveries, travel arrangements, home services or administrative tasks.

What sets the solution apart is its on-demand concierge model, available by text, chat or phone, allowing users to make requests at any time and quickly get the right solution.

Beyond individual use, Clac is also developing a B2B offer for companies that want to add a concierge service to their offering to improve customer experience or employee engagement.

In this context, the company wanted to accelerate its sales growth and identify new organizations likely to include a concierge service in their value proposition.

Objective

The goal of the partnership with Oliverlist was to generate qualified sales opportunities with companies looking to enrich their service offering or improve the experience of their customers and employees.

The priorities were to:

• book meetings with marketing, loyalty and customer experience decision-makers
• target companies offering premium services or loyalty programs
• position Clac des Doigts as a digital concierge solution that improves customer relationships and engagement

{{cta}}

Target audience

Prospecting focused on the people responsible for customer experience and premium offers:

• Marketing directors
• Customer experience managers
• Loyalty / CRM managers
• Partnership managers
• Innovation or product leaders

Target organizations included:

• fintechs and neobanks
• insurers
• real estate players
• premium brands looking to offer an exclusive service to their customers or employees.

What we put in place

Identifying companies with premium offers

Oliverlist built audiences of companies likely to add a concierge service to their loyalty programs or premium offers.

Targeting customer experience decision-makers

The campaigns targeted the marketing, loyalty and customer experience managers involved in designing differentiating offers.

Multichannel prospecting

We ran campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Value- and differentiation-focused messaging

The messages highlighted:

• a better customer experience
• creating differentiating premium offers
• the impact of a concierge service on loyalty and engagement.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• the quality of the leads generated
• conversion into sales meetings