Carbo

Background

HelloCarbo (Carbo) is a SaaS platform specializing in measuring and managing the carbon footprint of companies and their products. The solution makes it easy for organizations to complete their carbon assessment, analyze their CO₂ emissions and define reduction plans.

The software centralizes company data (energy consumption, travel, purchasing, etc.) and automatically turns it into greenhouse gas emission indicators, expressed in CO₂ equivalent.

The platform offers, among other things:

• carbon accounting software for businesses
• a product life cycle assessment (LCA) module
• analysis tools to identify the main emission sources
• recommendations to reduce the carbon footprint and structure a climate strategy.

At a time when companies face growing requirements around CSR, ESG reporting and regulation (CSRD), HelloCarbo wanted to accelerate its B2B prospecting toward organizations looking to structure their climate strategy.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies wanting to measure and reduce their environmental impact.

The priorities were to:

• book meetings with CSR, finance and executive decision-makers
• target companies that need to complete or improve their carbon assessment
• position HelloCarbo as a simple, reliable solution to manage an organization's climate strategy

Target audience

The prospecting strategy focused on profiles involved in sustainability and transformation:

• CSR managers
• Chief financial officers
• Sustainability managers
• Strategy or transformation managers
• Executive management

Target organizations included:

• SMEs and mid-sized companies needing to structure their CSR strategy
• companies subject to regulatory climate reporting requirements
• organizations looking to reduce their emissions and improve their environmental performance

What we put in place

Identifying companies facing climate transition challenges

Oliverlist built audiences of companies facing obligations or initiatives related to carbon accounting, ESG reporting or decarbonization strategies.

Targeting CSR and finance decision-makers

The campaigns targeted managers involved in environmental initiatives, regulatory compliance and corporate strategy.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• LinkedIn outreach
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on compliance and sustainable performance

The messages highlighted:

• how much simpler it becomes to complete a carbon assessment
• identifying the main emission sources
• putting in place a concrete action plan to reduce environmental impact.

Continuous optimization

The campaigns were continuously optimized to improve:

• response rates
• audience relevance
• conversion into qualified sales meetings.