BEEFLEX SOFTWARE

Background

BeeMyFlex, published by BEEFLEX Software, is a SaaS solution dedicated to hybrid work and flex office management. The platform helps companies organize their teams' presence between the office and remote work while optimizing the use of workspaces.

Through its web and mobile app, BeeMyFlex makes it possible to:

• easily book desks, rooms or shared resources
• see which employees are in the office
• manage remote work policies
• analyze space occupancy and optimize its use.

With hybrid work becoming the norm, BeeMyFlex wanted to accelerate its business development and identify new organizations likely to adopt a flex office solution.

Objective

The goal of the partnership with Oliverlist was to build a qualified sales pipeline with companies facing hybrid work challenges.

The priorities were to:

• book meetings with HR, IT and workplace decision-makers
• target companies transitioning to hybrid work models
• position BeeMyFlex as a strategic solution for optimizing space and organizing remote work

Target audience

The prospecting strategy focused on decision-makers involved in transforming work environments:

• HR directors (HR / People leaders)
• Workplace managers / Office managers
• Chief operating officers (COOs)
• IT / Digital workplace managers
• Facility managers

Target companies mainly included:

• mid-sized companies
• large groups undergoing organizational transformation
• companies that have adopted or are planning a hybrid office / remote work model.

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The strategy Oliverlist put in place

Identifying companies transitioning to hybrid work

Oliverlist built audiences of companies likely to face workspace management and remote work organization challenges.

Contact data enrichment

The databases were enriched to identify the decision-makers directly responsible for managing teams, offices or the employee experience.

Multichannel campaigns

The prospecting campaigns combined:

• outbound email
• cold calling
• automated follow-up sequences

to reach decision-makers across multiple touchpoints.

Business-challenge messaging

The messages highlighted:

• the challenges of hybrid work
• optimizing office usage
• a better employee experience in the office.

Continuous optimization

The campaigns were continuously optimized to improve:

• open and response rates
• audience relevance
• conversion into qualified sales meetings.

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