B.Between

Background

B.Between is a business development agency that supports SMEs and startups with their sales efforts. The company helps organizations structure and accelerate their sales development through a combination of strategic consulting, prospecting and hands-on operational support.

The agency works across several stages of the sales cycle: defining the sales strategy, generating leads, booking qualified meetings and supporting clients all the way to contract signature.

Its approach combines human expertise and digital tools to build effective, sustainable prospecting strategies for businesses.

Since it was founded in 2018, B.Between has helped companies from many sectors (industry, services, engineering, creative agencies, training, etc.) structure their sales development.

In this context, the agency wanted to strengthen its prospecting to identify more companies needing structured sales support.

Objective

The goal of the partnership with Oliverlist was to generate sales opportunities with companies looking to structure or accelerate their sales development.

The priorities were to:

• book meetings with business owners and sales managers
• target companies with lead generation or sales structuring challenges
• position B.Between as a partner able to support companies' sales growth

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Target audience

The prospecting strategy focused on the people responsible for business development:

• CEOs / SME owners
• Sales directors
• Business development managers
• Marketing managers
• startup and scale-up founders

Target organizations included:

• growing SMEs
• startups looking to structure their customer acquisition
• companies needing outsourced sales reinforcement

What we put in place

Identifying companies with business development challenges

Oliverlist built audiences of companies facing lead generation, prospecting or sales structuring challenges.

Targeting sales decision-makers

The campaigns targeted executives and managers involved in sales strategy and growth.

Multichannel prospecting

We rolled out campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to multiply touchpoints with decision-makers.

Messaging focused on sales growth

The messages highlighted:

• building an effective sales process
• generating qualified meetings
• strategic and operational support for business development.

Continuous optimization

The campaigns were continuously fine-tuned to improve:

• response rates
• audience relevance
• conversion into qualified sales meetings.