Ateliers Ouchamp

Background

Ateliers Ouchamp is a Paris-based company specializing in floral decorations made from preserved flowers, natural flowers treated to keep their appearance for several years without any maintenance.

Thanks to a natural process that replaces the sap with a preserving solution, these flowers keep their fresh look while lasting far longer than traditional bouquets.

The company designs long-lasting floral arrangements, preserved green walls and bespoke decorations for both individuals and businesses looking to enhance their spaces or create memorable visual experiences.

For businesses, Ateliers Ouchamp offers in particular:

• plant-based decoration for spaces (offices, hotels, shops)
• floral set design for events and product launches
• corporate gifts and loyalty programs
• creative workshops and team building around preserved flowers.

In this context, the brand wanted to develop its B2B prospecting to identify more companies likely to use its creations in their spaces or marketing operations.

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Objective

The partnership with Oliverlist aimed to build a pipeline of sales opportunities with companies looking to bring long-lasting decorative plant solutions into their spaces or events.

The priorities were to:

• book meetings with marketing, design and customer experience decision-makers
• target companies with space decoration or event needs
• position Ateliers Ouchamp as a creative partner for beautiful, sustainable plant projects

Target audience

The prospecting strategy focused on the people involved in space design and customer experience:

• Marketing directors
• Event managers
• Customer experience / retail managers
• Interior architects and decorators
• Workplace or office managers

Target organizations included:

• hotels and restaurants
• shops and premium brands
• companies looking to improve the atmosphere of their offices or reception areas
• organizations running events or product launches.

What we put in place

Identifying companies with space design or event needs

Oliverlist built audiences of companies likely to need long-lasting plant decoration or floral set design.

Targeting marketing and design decision-makers

The campaigns targeted the marketing, events and space design managers involved in creating visual experiences for customers or employees.

Multichannel prospecting

We ran campaigns combining:

• outbound email
• cold calling
• automated follow-up sequences

to increase touchpoints with decision-makers.

Design- and sustainability-focused messaging

The messages highlighted:

• the visual impact of plant installations
• the durability and zero maintenance of preserved flowers
• the ability to create bespoke decors tailored to the brand identity.

Continuous optimization

The campaigns were continuously optimized to improve:

• response rates
• the quality of the leads generated
• conversion into qualified sales meetings.

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